Wednesday, June 17, 2009

Eating a sit-down meal every day? You've got to be kidding?

I remember a television commercial that used to drive me crazy. It begins just after a family has finished eating dinner. Dad and the children are in the family room, having fun. But Mom is stuck in the kitchen, cleaning up. Poor Mom is washing the dishes, while everyone else is playing. The solution? According to this commercial: buy paper plates! At the end of the commercial, after the family has eaten on paper plates, Mom is in the family room, joining the fun with everyone else.

That commercial taps in to a real frustration: having dinner at home can be a lot of work. Watching that paper plate commercial, the viewer gets the distinct sense that most likely Mom did all the work preparing for dinner, too: planning, shopping, cooking, and setting the table. Disposable plates might seem like part of the solution to the daily frustration.

Of course, there is another way, a way to make food simple.

I hope that through this blog, we'll find some great ways to make food simple.

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